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1 seconds what can I do?
Cheetahs can run 28 m on the grasslands, sailfish can swim in the sea 30 meters, people can blink, 3 eyes, Hummingbird wings 55 times, bamboo can grow 10 micron, fast computer operations of nearly 600 million, and the Earth moves around the Sun 29.8 km, running within the solar system in the Galaxy 220 km.
Or, which produced 85,900 deal, this will impact many young Chinese women--it is "double 11" at the beginning of this made-up holiday, Ant peak gold suit that supported its PayPal transactions, is double 11 peak of 38,500 last year/s of 2.23 times times, PayPal beyond the VISA, as the world's most powerful payment platform.
"The last 11, cat turnover was 57.1 billion yuan a day, many people feel that this figure will fall down, do you think it will? "
Face questioning, MA beat a metaphor with the farmers, "outsiders ask farmers always said when the pumpkin grows and grows as much? Farmers only care about their own seed there is no pick, water has poured well. People do not always think of the results, but did people want to process. "He said," the figures for this year, maybe not so much, or maybe even higher. Do something, naturally good. "
Zen-like chicken soup for the horse, such small attacks may be easily resolved, but Ant-gold suit but it cannot so easily within, every double 11 is a test of their technical capacity, it is said, business sector and Ant-gold suit even bet, bet the latter ability to withstand traffic impact on the former. "Set a goal this year is much higher than last year! "On November 4, the gold suit, Chief Architect of ants Hu Xi, with dark circles stay up all night told this newspaper said. At the time, "double 11" events during the promotion system has just completed a final round of tests early this morning (1-4).
After 2014, Ant clothing technology systems to support the entire financial business in transition, paying, wealth and credit business together, Ant-gold suit daily trading level in 2011 from tens up to billion, and the volume of business in two lines of business also rising exponentially.
This year's "double 11", Ali launched the "superstate", 39 States envoy collective endorsement, promotion of their goods. During the global logistics covering 224 countries, 16 across the territories, 74 cross-border warehouse. And at home, with roots in the city 6 years later, Ali, to reach to the end of the market, over more than 6,000 villages, hundreds of thousands of farmers participated in the Carnival for the first time.
Although some say double 11 downturn fading, but Ali has built a business on the "global ecology" of human history can almost be called "the sun never sets" for organizations, businesses are just starting, most of their paths of development are: business-payment-credit-financial services. In 17th century, is irreplaceable in the World Trade Center Amsterdam. In order to meet the huge demand for business and trade, the world's first multilateral settlement and payment centers in the Netherlands was set up. This Center only one thing, and do it for more than 70 years. Then precipitated a large amount of money in Amsterdam, they started to provide customers with credit. So here in 17th century the world's largest financial center.
Can Ali completed "the sun never sets" mission is Ant-gold suit. "More than 300 years later, there was a company called Alibaba, which is the world's largest e-commerce platform. In order to make the ' heaven ' (online) trade finance and support it in the sky, so we got to pay Bao. Just like Amsterdam, slowly will make all kinds of credit, investment products, and commercial and financial logic is the same. "Ant-gold suit Jackie Chan, Chief Strategy Officer explains origin of ants gold suit.
"It is unique in the world. None of the countries, to any point in time, there have been payment and liquidation products together, payments and settling accounts, wealth management, credit to the company. Many foreign schools are willing to study ants gold suit, because its development, no reference signs are coming out of their own. "Assistant Yang Tao, Director of the finance Research Institute of the Chinese Academy of social sciences, told the China entrepreneur.
Because there are no road signs, Ant-gold clothing has always stressed its position: "ideas and technologies based on the Internet, to create an open ecosystem, along with the financial institutions, to create the future finance. "5 months ago, Jing Xiandong was named ants gold suit, President. Before joining, he told only three words to him: control risk, legitimate and transparent.
Ant golden suit is a "old" and "new" company, born from the PayPal, Ali financial has more than 11 years, but in October 2014, ant the financial services was formally proclaimed. It will be after the group, one of the most exciting stories of the capital market. According to the information we obtained, if there are no accidents, Ant-gold service in 2016 in the domestic a-share listing. And according to the year 2015, its latest round of funding projections, market value of close to 300 billion yuan.
After 11 years of accumulation, Ant-gold suit was the most full banking licence, third party payment, Fund sales, banking, insurance and the personal credit are still under consideration, the securities licence. In these 11 years, it and regulatory system, and the traditional financial conflicts arise between, and other giants. On the eve of it has the potential to become another monster, but showed more humility and caution. Was first established, it is said, "chose this name, because it is starting from small micro, we are only interested in micro-world. "At the time of the first anniversary of the Ant gold clothing CEO Peng Lei is also particularly stressed: the outside may think, little Ant has a big appetite, but the ants won't elephants, ants clothing always adhere to service small and micro enterprises and entrepreneurs, this direction will not change.
This group in Zhang Yang's style is quite different, and when Ant entered the financial dark forest, even Ma convergence with. Innovation in the age of the mobile Internet will move to harden traditional interests, but rather than travel, health care, education and other fields, the financial rules of the game more complex, need balance between innovation and risk. In the past six months, we repeatedly approached this mysterious Ant and found that it was the classic lines of the practice in the Ant-Man movie: don't cut corners, don't play with the virtual, give it a try. To dissect this Ant, could see the Internet finance in China over the past decade and for the next ten years.
Hidden front
The "tolerant", "attacking the weak" is some Jing Xiandong evaluation, evaluation of such a person, is the President of ants take first gold is responsible for specific business.
Jing Xiandong ranked Alibaba first 27 partners. 27, 2004 into Ali's 11 people, was regarded as Ali introduced the first elite professional managers, dealing with financial, legal and other professional fields. Jing Xiandong in this column, he worked at a Coca-Cola and Pepsi-Cola. In 2007 he joined Ali at PayPal, Shao Xiaofeng (nick-name Guo Jing) era to the era of Peng Lei, until today.
"Lucy (English name of Peng Lei) elected by the people, it must be reliable, must also be Ma was the right person. Jing Xiandong Bao old man to pay, seniority and foreign background, ' mixed ' feeling, and Ant-gold service team now, and old people + Ali professional managers of financial institutions ' mashup ' style. With a number of strong personality, is never short of business breaks out different known and strong execution, he made better balanced way of management, this is the Ant King clothing today needs most. "An old employee told Shao Xiaofeng Alipay in the age of the entrepreneur in China.
Jing Xiandong current responsibility is "strategy implementation and operational propulsion", after he took office he has done two major events affecting China's financial landscape, one is the completion of a round of financing to another, and Ant gold service "Internet booster" program.
These two things are a reflection, in the face of traditional financial forces, Ant-gold suits no longer direct games, but capital levels penetration, to achieve deeper strategic cooperation. Ant gold served a round of financing, shareholders are wearing bright "prefix" Halo: the national social security fund, State finance, PICC, China's capital in its post office ... ... Compared with mainstream commercial bank shareholders, first Ant gold serving shareholders and their heavy-weight and secondly, these shareholders with many traditional financial institutions are inextricably linked; third, these shareholders for Ant-gold service future business development is essential. To post capital as an example, their brothers the China postal savings bank, current domestic network the largest and most extensive coverage, customer service, the largest number of commercial banks. At the end of September 2015, postal savings bank outlets in more than 40,000 service net across urban and rural areas, customer service, nearly 500 million people. Powerful advantage of the mail system, Ant-gold strategy a necessary complement of business clothing.
The so-called "Internet boosters", is the power 1000 homes in 5 years financial institutions to a new financial restructuring. Ant-gold service will provide financial institutions with cloud computing, data analysis, and other technical services, treasure, treasure and other open payment platform, helps financial institutions to contact up to user.
"Ant-gold suits and depth of integration consists of three financial institutions, cloud services, technical support, data on product innovation and risk control ability, finally is on a user's channel of cooperation. "Jing Xiandong believes that output Ant financial clouds aliyun services the Ant, gold suit with financial institutions" deep integration "of support.
Ant-gold suits hope to dispel the banks fear, it's not easy, its core business, in-depth financial hinterland. PayPal from a line below the cut line, and business at the intersection of China UnionPay. Wealth management business coincides with the banking part of the business. As for consumer credit and corporate credit, are the core business of Banking-Bank "loan sink" three businesses, Ant-gold suit with PayPal and small loans, now only unfulfilled, leaving only "saved," a bank really be without fear?
"Banks fear, some day in the future, users forget the existence of the Bank. "Beijing University Research Center of finance and industry Secretary-General Huang Song that, Internet financial maximum" the killing machine "is closely related with the user. Once a user has thought of payment, financing, loan, didn't think the Bank, how about banks?
Jin serve the financing of financial institutions, a source close to the Ant who told of the Chinese entrepreneurs, after more than 11 years to test and explore the Ant gold suit for the policy bottom line with traditional institutions, have taken more and more. "Ant-gold service financing, want money, it needs help, the traditional financial institutions have endorsed national credit, Ant has no intention of confrontation with them. "
"Ant-gold suits ' encircling the cities ' small bank system is very poor, let them start with the financial cloud services, Ali cloud capabilities, such as validation, ants want to go further and larger agencies. "A traditional financial institution of the Chinese entrepreneurs, practitioners say. In this regard, Jing Xiandong responses, a number of large financial institutions to talk to him, wishing to use Ant financial cloud, but the decision cycle is longer, there is no timetable.
Facing the market and increase market, in the face of traditional financial institutions and Internet friends, ants gold suit to take a different strategy. It integration, development of stock business, and the way of encircling the cities from the countryside, development of incremental businesses.
"Kill" and "love"
Ant gold clothing words today called "fusion", but in the past 11 years, for each of its businesses, grew up in competition with traditional financial institutions and friction.
Back to the starting point, in 2004, the Taobao unable to online payments, which do not favor, he can only do PayPal: PayPal to open a bank account, user payment after your purchase to the account after the arrival of the user to confirm, accounts to businesses, so that users don't have to worry about merchant accounts receivable are not shipped. Both Ma and Peng Lei does not understand finance, Alipay first programmer, University majoring in accounting computerization.
Ali for 9 years, Ant Yuan Leiming 11th gold suit wealth Group Vice President jobs. In 2005, the Yuan Leiming PayPal Bank BD (business development), he shuttled to another bank, begging the Bank to give PayPal a interface-at the time, not a third-party payment agencies and banking on the Internet direct connection, banks filled with distrust of third party payment. "Can't we talk to bank branch for business, only to go on with their business, network. "
Zhao Weixing worked in banking for 20 years, felt that "banks should disappear in the scene." Photographer: Cao Lei
Since 2008, experienced 8 dual-11 Hu Xi, are most worried about is that the user "payment failed". Photo: Golden rain
Alipay and Bank the largest single game, is a 2010 fast payment. Quick pay, MA 2004 wish is realized, no need to open online banking does not need USB, as long as the simple proven link with a binding, can make online payment. This project also Ant gold clothing executives "Whampoa Military Academy": Ant gold suit Fan Zhiming, Vice is a fast project leader, President Yuan Leiming wealth group responsible for banking cooperation, Word of mouth network CEO Wang lijuan is Fan Chi, Senior Director of the project team.
In this year, Taobao cat get bigger volume to 1 billion level, most user online shopping to jump to e-banking payment, requires a password card, USB and other tools is tedious and cat Taobao payment success rate has been hovering between 85% and 80%, and today more than 95%. PayPal hopes open bank interface, Bank speaking for his "financial security", worried about their own online bank no one, his bank card brand are replaced by PayPal--account, after all, gets the world.
Final quick pay made up overnight Alipay bound million bank cards. According to one veteran recalls: "payment card individually and each bank has talked about cooperation, such as charge withhold so that business, Bank and PayPal are always have interfaces. Quick pay, really do not want to, PayPal is a unilateral decision, because too many users were bound, the banks fear user backlash, there is no way. "
Cooperation is the logic behind, with growing third party payment companies, banks can get more deposits, deposits were lifeblood of banks – third-party payment are bank branches to cooperate, they have money pressures, will be paid to a third party to find a cheaper channel. So, despite the Cup or not, third party payment organizations was a success and the bank providing a direct connection.
To many young customers, is known for its credit card business of China Merchants Bank, was initially quick payment of determined opposition, China Merchants Bank but later found that their competitors are not PayPal but at other banks. After cooperation between the two sides, China Merchants Bank by PayPal electronic payment transactions quickly over several big state-owned bank. In 2014, the China Merchants Bank credit card Center, Liu Jialong publicly stated that banks and PayPal is not the enemy, after all, third party payment although there are a large number of users, but the final settlement is still depend on banks.
"Banking service from offline to online in the process, we lack financial counterparts to promote users ' habits change, is a scenario-driven to the change of e-commerce, and Alipay to promote this process. "Jing Xiandong for example, Alipay is line their department stores, Super opened the cash register, bank credit card to do activities such as 100 minus 10. "We opened out flow, to banks to business users. "
Even without the July 2015, the Central Bank of the non-bank institution network payment services regulations draft, between Alipay and Bank e-banking, have also formed some kind of tacit understanding. "Large transactions, transfers, tens of thousands of Yuan financial products purchase, electronic banking is dominated by banks. "Analysys analyst Ma Tao, told the China entrepreneur. Tiger nose Ma s new company to play a new miracle
On the draft, which pays companies to small, large amount to the Bank. Industry generally felt that this is the policy on third-party payment and banking given clear boundaries.
"Countries are worried about social problems. Bank credit national endorsements, and the company may run, too many countries want monetary speculative dealers, you cannot make payment account balance grow. As regards the amount, and did not want to restrict the user from consuming amounts, which pay the company only small, because across the banking system, if too much fragmentation, the burden is too heavy, payment companies can share the best. Large-value transfers involving money-laundering, and so on, it just cannot be done. "Hot cast Gu Chonglun told the China entrepreneur, the founder of everyone.
"Micro-multi-frequency of payment, transfer system pressure is not great for us, now, and this year ' 11 ' objectives, day-to-day business we can also support 60,000 per second. "Hu Xi said.
From 2011 onwards, PayPal has millions of users, has been able to bargain and the banks, which in cooperation with several banks earned very low pay in fees. Meanwhile, Alipay also take the opportunity of selecting reserve depository banks, banks are required to provide additional interfaces. Today, Ant golden suit has reached more than 200 banks and cooperation in May, that number is 187-Ant gold suits ready to show this, and generous Bank "show the love".
As new ones born on the Internet, baochenggong with user support and a lot of money to pay, eventually successfully forced banks to cooperate with it.
Not a vampire
Jing Xiandong only acknowledges the Ant-money clothing collision with financial institutions, is the balance episode, he uses the "so-called competition on both sides," the statement.
After June 2013 launch, 6% Po annualized yields briefly surpassed the balance. Large deposit outflow from the Bank, into balance--balance treasure seekers just 7 months and over 50 times the number of users times the amount. Then, balance Bao had suffered "Bank vampire" criticizing behind treasure--balance is a Monetary Fund and its portfolio, bank deposit and settlement reserve accounted for more than 90%, its higher yields, because banks were "shortage of money".
For the Central Bank's Statistics Department Director Cheng Song "balances the treasure is actually on the edge of financial supervision, it and the banks are in a State unfair competition" remarks, MA to show a strong attitude: "no product life cycles in the world is permanent. In the process of reform and opening up, if there is a history of product can play a catalytic role, even if it's life cycle is short, and will be very honoured. "It is almost the epitaphs of martyrs.
"Bao no bank robbing deposits, balances, balances treasure just released public finance needs. "Jing Xiandong said. Data show that China close to 70% families in addition to deposit no other way, around the world, Chinese people's savings are quite large, which means China's banking market has great potential.
Even if unintentional and bank robbing deposits, balances and balances treasure seekers after treasure platforms do, are equivalent to the financial products trading channels, this will also have an impact on banking.
Balance Po for PayPal huge reserve risk, while Taobao selling the Fund's user experience has been good enough, this is the Golden ants clothing wealth group shape. PayPal reserve size, doing things like deposit-taking, the outside world inevitably there is some risk of challenge. In June 2013, the Central Bank introduced the paying customers reserve deposit methods: payment institutions paid in cash reserve proportion of average daily balance with customer, shall not be less than 10%. In PayPal, for example, if calculated based on the daily precipitation of about 10 billion yuan of funds, PayPal for the security deposit required more than 1 billion yuan will be required. Teams have designed balance of tianhong Fund treasures. On June 13, Bao released with balance, especially the "shortage of money" up to 7% after the yield, pay a lot of deposit reserve to balance the valuable account. "These problems are solved. "Yuan Leiming recalled, he and his team are relieved.
With the "shortage of money" over balance Po receipts plummet by November 2015, balance Po receipts had already "broken 3", but the scale has been around 600 billion yuan. Although the other major Internet companies later launched "baby" financial products support redeem, but balance treasure behind the series of scenes such as Alipay, embedded consumer financial products. In 2014, the balances, pay in the Department as a whole to pay a 10% ratio in, in the event of payment risk, Ali, will affect e-commerce platform. In this case, Ali holding tianhong, Bao control, strengthening the balance, making it "a tool for cash management."
In 2013, the little gold suit (Ant-gold service formerly known as) was established, today's wealth group at that time also called the Ministry of finance, is derived from Alipay's first business. In the balance after the treasure, Ant gold treasure known as serving a 2014 launch of the capital market, "cat", can also be understood as an intermediary, P2P platform for direct financing: is not involved in the transaction, will not be guaranteed without pools to help ordinary users with traditional financial institutions (banking, insurance, Fund, securities companies) traded financial products. Risk control by the traditional financial institutions, businesses are charged per transaction fee of 1 per thousand of the platform. Today, the Treasury financial products ranging from debt, the transfer of rights in proceeds, financing plans and Fund. Treasury products, yield between 3%-7%, higher than the balance of the treasure, balance of liquidity rather than treasure. Ant system, in addition to the network operators, banks, Treasury is also a platform that can help direct financing of small and medium enterprises, but risk is placed in financial institutions.
"Treasures have paid, balances, treasure seekers flow advantage, launched more than a year, deal size was more than 300 billion, and 10 total turnover but billions of many veteran P2P platform. "Gu Chonglun Chinese entrepreneur said.
Facing the Treasury, banks fear that control at the hands of their outlets and sales staff and other resources, Internet one day away. Also, for Internet companies, Internet marketing is the all. For the banks, how the online channel investment involves performance assessment-the original sales, online sales now, sales performance how much? Points below the original line and how to dispose of so many people?
"In 2015, the scale of China's financial markets to 20 trillion, Internet channel has a maximum of 2 trillion. Internet impact forces banks out because it can sell limited. "Gu Chonglun said. Today, the Treasury can sell the product are mainly public funds and fixed-income assets. Direct deposit-taking banks, pools, in addition you can create a wide range of financial products and a high net product sales channels, such as private-equity sales main channel banks, third-party sales goals such as wealth trust are bank customers.
In addition to selling financial products, would not have a financial background of P2P companies want to own assets-side, tremendous pressure--in order to flow funds offered customers more than 10% of the proceeds, while asset-side find could provide at least 18% above rates on mortgages. Business customers, but they finally have to bite the bullet and wind control system, in the consumer, businesses looking for opportunities in the supply chain.
Ant gold upstream service flow downstream can do on your own assets, net loans of commercial banks, "flower" personal credit loans, sold on the treasure, forming a loop. But Yuan Leiming have long said: treasure is not formed from the circulation, but to build a platform, millions of small and micro enterprises and individual users, allowing them to direct financing.
"Internet platform to compete with balance, treasure, treasure, only Tencent ECR. "Lazy money Tao Weijie, the founder believes that have rich user data, to each user's full portrait of this ability, other than Ali, only Tencent. Tencent social genes, can operate a financial community that can aggregate traffic, then there is a data model, can be according to each user's speciality, make intelligent banking services.
Alipay from the day they are born, face is that have survived 100 years of banking in China, and after 10 years, both from PK to "show the love". Internet power finance, moving away from Internet "chauvinism", to respect the commercial nature, fear of risk, fear of the professional capacity of financial institutions, chose to support to support. Internet power from their torches shouting kill feather boy, through his bar mitzvah.
Dark war Cup
Not all friction turns to fusion.
By October 2015, Alipay has more than 200 banks and direct connect. It changed the line under single market chain, China UnionPay's cake.
Lines under a single chain of the three parties: bank card issuers, acquirers, provides clearing services of China UnionPay. Brush each time the user card, different proportions of different business sectors have to pay fees, and three stakeholder share fees in 7:2:1. Due to PayPal direct bank, the industrial chain from three into two side: each merchant, PayPal both liquidation, and acquiring, bypassing a cup as a transfer clearing house, and the issuing bank directly acquiring profit-sharing.
He don't want to cooperate and China UnionPay. Early in 2004, after he had entered the China UnionPay headquarters is located in Shanghai Pudong, hope that the UnionPay online payment service, PayPal does not have to go to a Bank and direct. The China UnionPay was established less than two years he was not opened with the Bank on the Internet, but can't help Ma. As mentioned earlier, the end of 2004, Ali made a PayPal, talk to the Bank directly.
2011 online, PayPal Bank resources and acquiring market leader China UnionPay close – as a whole at the end of May 2011, PayPal fast pay on-line cooperation banks has reached 83, and in June of that year access "China UnionPay card payment-free" Bank but 73.
The mobile Internet era roared in, PayPal assume Department in offline trade system the burden of entrance, at all costs want to cut each consumer scenario. In March 2012, PayPal introduced a logistics POS payment solutions. However, by August 2013, paid baoweibo suddenly announced: "because of reasons known to" PayPal ready to stop POS machines. Market speculation "mainly UnionPay obstruction", to date, the event remains a mystery.
UnionPay does sit. People's Bank of China has approved the 250 third party payment institutions, the top 20 accounted for 90% per cent of the market share, but this transferred the 20 try to bypass the Union settlement, China UnionPay volumes divert very clearly. Moreover, in 2013, the Central Bank's bank card acquiring business management approach, said that line in the acquiring business, third party payment institutions could bypass China UnionPay, and banks directly.
Thus, POS machines after the cessation of business, PayPal has introduced the QR payment, recently, in March 2014, QR payment suddenly banks stopped because "potential safety hazard". Soon, Alipay to reverse sweep the yards to pay back this time, banks no longer opposes, PayPal get what they wish, larger open up Xinjiang soil under Start online.
"Offline market is China UnionPay panicked efforts to cultivate. Original POS machine is us, is not to make money. Market, and some companies intentionally bypassing the Cup. "A middle-level Union once complaining about the media, online merchant market, which today was built 6 years old. Alipay's attitude was: "competition, where arrival? "
Alipay account, carrying financial advantage "forced" Bank direct cooperation, while UnionPay has resources, policies, online under single market ride dust. Cup hope in the age of the mobile Internet to establish their own system of national accounts, combined with mobile operators, layout of NFC mobile payments, however, occupation of the user's mind was not built in a day.
Over time, between PayPal and China UnionPay started flirting – "deep integration" theme, Ant gold suits hope that the Union will add their own ecosystem, which will enrich the use of PayPal. It is said that in 2014, Peng Lei once confided: "I also want to have an opportunity to sit down and seriously talk about Union leadership. "
Until today, PayPal did not really cooperate with the Union. "In the future, PayPal and China UnionPay, will have more opportunities for cooperation. "Yang believes that huge bill market in China, it is impossible for an enterprise to maintain, and Chinese companies into overseas markets, in the face of giants such as VISA, MasterCard, and cooperation is obviously a more economic way.
Ants in the countryside
Get a banking licence, Ant gold clothing more carefully: net commercial bank business model, service groups and large commercial banks to make a clear distinction between: just below 5 million lines of loans, services to small and micro businesses, to go to rural areas, it's hard for traditional bank corner, need a network Bank by virtue of its experience and technical strength to develop incremental market. Meanwhile, network operators, banks were also provided to traditional financial institutions to participate in their business: credit direct.
The fall of 2015, Ma Yuming Liu Lin village, qinghe County, Hebei farmers in the village of Amoy Taobao shopping service station, saw a tractor, priced at 80,000. Ma Yuming had two trucks, usually pulled goods transportation, income is high, but cash flow is tight, this 80,000 was stumped him: "never thought past Bank, for at least a month, loans are not necessarily down. "Cun Tao service station dispensers Yang Chao, recommended him to network operators, banks, 5 days after the loan is approved.
"I Cun Tao dispensers for half a year, no money, and income received tens of thousands of pieces, but I believe, keep going, Ali Baba and the Ant-gold suits are going to treat me, and they got closer, but good for me. "Yang Chao, stand out from the more than 1000 applicants on test scores, Amoy became a village shopkeeper, shopping, sending and receiving Express is responsible for helping the villagers, and recommend an appropriate network of lenders to commercial banks. Compared with big banks, he felt closer to Ant. "Agricultural Bank of China is only one in the whole town, deposits, and transfers are very time consuming, loans to prepare many materials, for days with PayPal, and much more convenient. "
Through village Amoy station recommended, collection user data Hou, in network business bank wind control model Shang audit Hou "pre award letter" issued loan of mode, network business bank is rural big area promotion, this is network business bank from Ali small loan (Ant small loan predecessor) success experience in heritage down of mode--to user accumulated data and behavior for according to to for award letter, award letter yihou, in support available produced lines. Of course, Ali, micro-credit, businesses mainly online, trading faster--for example, Korean clothing care loan, network operators, banks have a credit-scoring model designed for apparel businesses, collecting its corporate actions data, concluded by the model, the whole process only takes a few seconds.
And unlike traditional banks is that corporate financial statements, debt, and cash flow data is just one network Bank to collect data in the dimension, net Bank focuses on operations and transactions, such as speed of merchandise on the shelves, product remarks column modification times, grade of the decoration shop ... ... Mortgage affordability generally below 100,000. "We will care whether the business hard to operate, use this data to make risk control, which is very different from conventional banks. "Network operators, Zhao Weixing, Deputy Governor the Bank tells China entrepreneur. In this way, Ali, micro-credit in 6 years over 1.6 million small and micro enterprises, mostly within the Alibaba merchant.
E-commerce platform and thousands of merchants, risk control model based on data with cloud computing, small business loans as early as 2012, let the outside world that Ali "already profitable." At the time, Ali, micro-credit loans of 50,000 yuan to 1 million Yuan, Japanese interest rates between 0.05% to 0.06%, Ali financial provides credit, minimum annual interest rate is 18%, well above the average bank loan interest rates.
In 2015, the Ant-gold suit after a banking license, network Commercial Bank Governor Yu Sheng-law interprets the value of the licence at that time: the first bank account system can be established. Second, do banking business diversification rather than merely providing loans. Thirdly, the cost of financing, banks have an advantage over small loans.
Today, the "remote account" has not yet been released, there is no physical outlets commercial bank, sources of funds are not deposits, but interbank "credit direct vote"--net Bank funding costs much lower than Ali, the micro-credit asset securitization. "Asset securitization, credit institutions in the Middle, is to assess the assets and institutional investors again. But the Bank direct, has removed all credit, their net Bank have been fully recognized. "Zhao Weixing explained. Today, the loan interest rates decreased in 2012, in the 12%-16% range, but network operators after the Bank was established, its rapid increase in the number of service enterprises, has reached 180,000 this year, its profitability should not be underestimated.
So, in addition to the credit, by Yu Sheng said, "diversity" means what? After all, net Bank backed by PayPal, has a huge user base and some time in the future, if they are able to take deposits, "just under 5 million loan" business model will not be broken? NET Bank opened the ceremony, Shi Yuzhu, was one of the shareholders before the media interpreted as snide sea banks, it is also suggested that network operators banking potential energy: "most Internet companies did finance there, what their customers are customers? Either chat or game, they are not paying customers. "
"Network operators banking APP does not do, is to completely disappear in the scene. A problem we have remote account is not tangled. "Zhao Weixing said shortly after the opening, the team also argued that to do APP, but the Yu Sheng and he felt, net Bank independent APP should not be done in the short term to promote the brand, dock users, but to serve more small and micro businesses, risk models do a better job.
Regardless of whether the network operators, banks to promote their brand, in the Internet age, big data, cloud computing, as well as financial disintermediation has become a trend--one day in the future, finance will not be able to exist independently as an industry, will melt to a user's daily life in each slot. So, banks in addition to improving the system, also actively entered the scene, apart from various Internet channels of cooperation, ICBC, Bank, Minsheng Bank and other big banks are doing their own e-commerce platform.
Traditional banks in rural areas it is difficult to corner, need a network Bank by virtue of its experience and technical strength to develop incremental market
Scene dispute
Travel is 2013-2014 Internet largest selling gold caves, peaks, drops and burned within a week of tens of millions of Yuan.
"Alibaba and the little gold suit (Ant-gold suit), fought this battle together, driver-side subsidies are quick with Ali investment money out of users with Alipay, subsidies is PayPal. "A travel industry officials told the China entrepreneur, paid war is the essence of Tencent and Ali vs.
On February 14, 2015, this last 2 years battle ending in a surprising manner – drop and quickly merged. People close to the transaction told of the Chinese entrepreneurs: before that drops to PayPal show admission: mergers not in talk, drops will access PayPal. "Because of higher market share of PayPal, payment more convenient and faster scale. "After the merger, Alipay and micro-payments are embedding scenario, Tencent, and Ali's objective was achieved.
Backed by the Mall scene, accumulating a huge user base and is PayPal strongest bargaining chips when negotiating with traditional financial institutions. But with higher open rates than PayPal, more cohesive app, start trading in every scene in the layout. Starting in 2013, PayPal and micro-cutting to the line almost stepped on the same pace: Department stores, supermarkets, convenience stores, travel, food and beverage ... ...
"All services behind the scenes of life and relationships. "Micro-entrepreneur Li letter platform (not his real name) project is based on the micro-ecology of a la carte. "Eating the core which is not cheap, but who eats, family, couples, party scenes; nail art not only for beauty, but the girl group chat and gossip scene; massage not only for health, but a few people talking scenes. "Li is in the service of the application, and can be shared between friends restaurants, and ordering and micro-payments. Micro-payments from birth on the first day by scenario-driven, micro-payment support service within the micro-credit system in the first place, pay, and large line with drink-related businesses and entrepreneurs have gathered at the service.
In July 2015, the Ant King Senior Vice President service interview with Fan Zhiming told the Chinese entrepreneurs, "platform," the word he repeated 10 times. Spring 2014, Alipay encountered micro letter envelopes "Pearl Harbour", in November, Fan Zhiming took teams to Singapore opening strategies, depressing. Even if PayPal Bank resources is strong, if online users to abandoned, everything will be back to square one. Final conclusion is that PayPal needs to be able to win over business and chain Super APP. Thus, in July 2015, Alipay 9.0 birth, add friend channel, the channel suffered much ridicule in social networks, Fan Zhiming has always been to support their products. Until then, Alibaba-Ant gold suit 6 billion joint investment and set up a new reputation, the original Tao-Ant gold clothing line business resources and teams under new reputation, by veteran Fan Chi Alipay CEO, PayPal 9.0 also added a business channel, a new reputation as its background.
3 months later, the two giant group of local service industries and public comments are merged and Tencent are ready to bet on new US $ 1 billion in order to obtain absolute control, intended to compete for the scene. Latest group APP on the payment page, Alipay has folded, recommend means of payment into a micro-payment. Weakening Alipay group status, equivalent to original investors Ali punch directly, new reputation will come under even greater pressure.
"Micro-letter to commercialization, always plagued by scruples and commercial experience to the user. But PayPal does not need, it was born with commercialization of genes. "Compared to the new mega-businesses of America, Word of mouth has only 400,000 businesses, is still very weak. But Fan Zhiming remains convinced that PayPal has an edge in trading.
Not only in the field of business and trade, and now Alipay and micro-scenes dispute has spread to public utilities. Senior Director of PayPal Zou Liang came Ant gold suits only in April this year, six months since he gained 10 pounds: "too much travel, irregular life, busy until 9 o'clock to remember to eat every day. "He's half year results: in the field of health care, education, and Alipay has more than 300 hospitals, more than 600 colleges and universities in partnership, funded both revamp its IT systems, allows users to use a mobile phone service. Zou Liang explained that Alipay wants users to pay to achieve "the wisdom of life", each scene, become the connection between the user and the world. App is almost synchronized with the ants launched "intelligent city" project, Tencent is more confident, many hospitals, schools, and even local governments, in the letter on a public platform to open a subscription number, service number, Tencent think they'll have more power in the letter to interact with the public.
In the service industry, finance, trade, culture is the most important sector in 2015, four mergers of Internet: drops fast, 58, fair, beautiful round public comment, ctrip go, representing transportation, information intermediaries, catering and entertainment, tourism, and this four piece of fat, in addition to tourism, Tencent and other Ali has the opportunity to participate.
Ant gold suits complete business-paying credit-financial services-strategy, the battle for financial portal of the war so far has only just begun, it will face a more formidable opponent than traditional banks.
(Edit: Wu Jinyong)
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Source: Chinese entrepreneurs
Original title: "cover" the ants to move mountains
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