Movement founder GoPro camera manufacturer s shares dropped below their IPO

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With the extreme sports videos on the hottest social networks spread, motion camera GoPro quickly accumulated reputation in the market, has also been labeled as "extreme sports camera" label. Recently, however, the company ran into some trouble.

Since the GoPro Hero 4 fourth generation new products after the launch, the company's performance began to decline. Some time ago, third-quarter GoPro, GoPro profits of us $ 18.8 million, up from $ 14.6 million in the same period last year, but revenues of only $ 400 million, down from $ 433.6 million analysts had expected. Under the influence of earnings, GoPro fell 18% the same day.

As of today, the GoPro's share price dropped below IPO price for the first time (the company's IPO offering price of us $ 24), to $ 23.15. According to the latest statistics from Thomson Reuters, analysts expect the GoPro fourth-quarter revenue of us $ 539 million, down from $ 633 million in the same period last year.

About the recent drop in share price, founder and CEO of GoPro founder Nick Woodmen, on November 12, "2015 www Media Summit" when interviewed, interface to reporters that "If the company is a good implementation of the set plan, natural's share price will rise, investors will be satisfied with and vice versa, prices will be affected. "

He admitted: "the Gopro went public in June 2014, 2014 is a more successful implementation of the established plans. In 2015, we made some mistakes, which is mainly in terms of market inputs are not plentiful, it puts us in the first half of 2015 was not particularly good, and of course there are other reasons. "

In addition, Nick also noted that the recent fall in stock prices related to product pricing from the beginning. "The company's stock price recently was not ideal, as we release new products, this product is initially priced too high, so soon afterwards to adjust the strategy adjustment now since sales began to rise. "

Since the establishment of the time, the company had almost camera manufacturers can be described as a veteran of the movement. In 2002, founder Nick Woodmen (Nick Woodman) establishment of GoPro, specialized in the manufacture of sports camera in 2012, Foxconn paid $ 200 million acquisition of 8.88% shares of GoPro, triggered a media attention on GoPro in June 2014, GoPro announced listing, rose 30% and shares in the IPO.

People fall into the camera company hardware product companies are different, the CEO of this company to interface information and repeatedly stressed in the interview, the content is the core of their development, hardware-assisted. "We are a content company, a company must ensure that the investment was in software development, the software just to capture content, content should be placed to the cloud, so that users of the phone to be able to access, share, so the GoPro is not hardware-centric business. "

Nick Woodmen think GoPro, hardware is just a platform and the development of the starting point, "no matter what kind of hardware is in the era. "

GoPro may is based on following reasons only made this a judge: currently intelligent phone of camera quality increasingly good, resolution increasingly high, most user more habits with intelligent phone to photo; addition, no machine also began increasingly more to for movement shooting; and in movement camera field, both more veteran of camera manufacturers Sony launched of cool took, and has price low of millet produced of small Ant movement camera. Hardware alone GoPro space may be limited in the future, build is a good choice.

Nick says, and do Internet companies such as Yahoo, GoPro is one of the more niche markets, mainly showing people's enthusiasm, passion. "We should encourage people to pursue their passions. We travel for everyone, let them pass GoPro codification of their travels, to share with you. We will always give them a reward, a photo like the $ 500, $ 1000 a video. In this case, they always get the GoPro compensation will be a professional traveler, will always be creating content on the road. "

Turning to the future development of the company, Nick says he's optimistic about 2016, will enhance the company's execution to meet investors expectations next year. He also disclosed that the GoPro in 2016 will be issued a series of new products, including the platform, software in the first half. Now certain is, GoPro will publish next year four cantilever-wing drones.

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