Xu jinglei, Jiang group monkey mushroom cookies in advertising endorsements infringement complained a new wrinkle: rivers group believes that Beijing's Haidian District, food and Drug Administration found that monkeys mushroom cookie advertising illegal is wrong, then to the Court of administrative proceedings, which finds consumers suing monkey advertising illegal mushroom cookies one of the reasons.
On October 9, the surge in news from the Group was informed by the relevant personnel, due to the administrative litigation case, Beijing Haidian District Court recently ruled that the civil tort case originally scheduled for October 27 suspension.
Xu jinglei origin speak monkey mushroom cookie advertising the infringement complained against consumers in Beijing Li Mangui experiences and encounters. Li Mangui said in the indictment in early 2014, his CCTV 8 sets, Tencent video platforms such as the times ' endorsement of the "River monkey biscuits with mushrooms" stomach, treatment of Portal hypertensive gastropathy in advertising due to stomach discomfort, advertising for this product produce a good impression.
Li Mangui also said that on June 6, 2014, when he was shopping in a supermarket, supermarket big screen publicity "new monkey mushroom Flaky biscuits, cookies of a stomach, designed for portal hypertensive gastropathy crowd design to meet the core needs of Portal hypertensive gastropathy groups, quantitative food packaging", while spot sales, learned that the biscuit is the river group. After buying and eating, he found it with the cookie is no different, and because of their dependence on "monkey biscuits with mushrooms" delay timely drug and seek medical advice.
Therefore, Li Mangui think monkey mushroom cookies are not health products are not medicines, information belonging to mislead consumers, and sued the seller Beijing chaoshifa chain Corporation, Jiangxi food party food producer Fang Chinese medicine company (River Group), spokesman Xu and other defendants for compensation, and a public apology on the original advertising carrier.
Surging News note to, in indictment in the, Li Mangui prosecution monkey mushroom cookies advertising illegal of a article reason is: November 18, 2014, Beijing, Haidian District food drug supervision authority finds "River in the monkey mushroom cookies" of advertising behavior not meet circulation link food security supervision management approach 20th article second paragraph provides: "food of label, and manual, shall not contains false exaggerated of content, shall not involved disease prevention, and treatment function", accordingly "ordered corrected, give warning. "
On July 6, 2015, Beijing Haidian District Court accepted Li Mangui prosecutions.
Three days after the prosecution in court, though Li Mangui, Jiang Li Mangui group that is made in the prosecution were false. River group, monkey mushroom cookie advertising is "a bad stomach, always uncomfortable, monkey biscuits with mushrooms, stomach", and "stomach" is not a clinical term, is a civil claim. Propaganda "stomach", and no violation.
Jiang also said, monkey head mushroom is edible raw materials, is delicious food made from cookies, very safe and Hedgehog mushrooms and medicinal herbs, according to the People's Republic of China Ministry of health pharmaceutical standards, monkey made of hericium mushroom slices, in the stomach and for the treatment of gastric and duodenal ulcers and chronic gastritis, hericium says stomach is based on science. River development hericium biscuits, the design is based on consumption of hericium.
Beijing Haidian District, food and Drug Administration found that the group involved in the river surging news that, they concluded that the identification is wrong. "Before we advertise, relevant departments have been consulted and if product is not advertising, nor do we advertise. "So, after Li Mangui bring a civil action to court Jiang group will in Haidian District, food and Drug Administration to court. Kunming dismount village impasse Qiu he initiated
"Now only administrative litigation results, Haidian Court retrial prosecution of Xu jinglei and civil infringement of our group of consumers at present is to abort the trial. "River people in the group, said.
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