Brands use social networks to interact with fans on the what's new

Photo: network Brands use social networks to interact with fans on the what's new

In this age of marketing wars intensified, light on social network reply to fan mail has not show brand for fans of good faith.

In order to not only back, but "giving back" fans, diet coke is determined to, and fans to a "surprise" interaction. But it is a surprise, in fact, that is used many brands over and over again to play old terrier-using fans plays content on social networks. This time, the diet Coke for three United States artists, fans posted on Twitter to be love for diet Coke, designed with artistic poster, go to the big screen in times square.

In just the past week, three from United States, Texas, and Oregon tweets and fans of Virginia was the first "deep processing", times square and successfully landed on the big screen, to feel down.

Tweets content, diet Coke seems to enjoy select love chicken soup diet Coke seamless implantation gold style, such as "All you need is love and Diet Coke. (love and diet coke is not the only in the world to live up to. ) ", Such as" You know it's meant to be when you love someone more than Diet Coke. (only met a man you love him more than diet Coke, you know it's meant to be. ）"

From the writing style of the artist, the entire poster's main color is Coca-Cola's brand colors of red and white, and turned, like love "forwarding you love diet Coke" element, but also artists prefer to use.

It is understood that the campaign will continue until the end of October, and in follow-up activities, the Tweets in addition to selected fans on the advertising screen in times square, will appear in magazines, murals, paintings, and even designer jewelry design work. And this whole marketing plan, branding in order to strengthen the links between the fans and, efforts to increase fan loyalty.

Do brands still have a lot of the same attempt, including diet Coke brand Coke. Not long ago, Coca-Cola's partnership with Google, English name data story Twitter fans, on display in times square – fans can send Twitter #cokemyname the label that came with you can see the data story in connection with his name.

In addition to Twitter,Instagram is also surrounded by many brands willing to make an issue of social media. For example, Forever 21 self-portraits on the fan made of spools big screen. Moreover, the brand also made a 24-hour live Web site.

Compared to this, just to Twitter real-time reply brand is nothing creative. However, always post your fan pictures, only text into another screen, fans of novelty should have showed a linear decrease. So, how lasting, interesting to interact with fans on social media, is the brand people really need to think about the topic.

We previously reported cosmetics brand NARS "together with 38,000 Twitter, you can call new" a positive example is the new trick. Network live new launches of form can provoked fans of curiosity and participation enthusiasm; fans sent of each article Twitter are can makes prefabricated of machine beat once hid with new of egg, and let each a participation of fans feel to himself participation of value; Dang playing enough times, new show face Hou, not only new has has enough more of concern and exposure, fans of looks forward to also get has meet--a times interactive, in one fell swoop more have.