Not only do sesame paste big South launched black sesame protein drinks black

Photo: network

Not content to make sesame paste-type boss of the limited size of the market, China's largest producer of black sesame paste black sesame seeds in the South (000716) hovering over vegetable protein beverage markets gradually became popular in recent years. Listening to the familiar "Hey ~ ~ black sesame paste," consumers will hear a new name "black milk".

Southern black sesame seeds for the upcoming new black nutritional drinks brand "black milk" design a mystery color style on stage. On September 15, the Southern Metropolis daily published an all black page ads, because no additional tip information caused a lot of concern and suspicion. On September 16, the Southern Metropolis daily published two full-page ads, a "list of removed black", another version of "nutritional drinks turned black", declared "black milk" officially launched.

Sold nearly 30 years of black sesame paste, paste-type market accounted for more than 60% of the black sesame encountered a bottleneck in the development of the South--the size of the market is hard to make, even if the continued dominance, it was hard to be "billions of corporate" goals. Therefore, southern black intends to focus on black sesame, other black sesame series food and beverages.

"Black milk" is such a beverage brand new hopes. Black milk now has black sesame seeds, black beans and black sesame oat milk in three flavors, using diamond Tetra Pack packaging, the appearance of predominantly black color, single box with a recommended retail price of not less than 5, the whole (12 Pack gift box) is not lower than 55.

This series of drinks taste much more texture than the fresh sesame paste, but not thirst-quenching drink, but the main "food" function. New tagline is "stomach empty, Black Black" target consumers are pressed for time, fast, pay more attention to the nutrition and health of young workers and white-collar workers. "They may be too late to have breakfast in the morning, crowded subway, ride the bus on an empty stomach, very sleepy tired in the afternoon and at night is not willing to do something. This is our focus groups and nutritional needs. "Southern black sesame Lu Chang, Director of public relations, said.

Black milk, this location is very easy to think of Pepsi Gui Gegao fine oat milk drinks, Erie grain oat milk also available for food to stave off hunger hungry on his nutritional beverage.

This is not black sesame seeds for the first time to test the waters drinks market in the South. In 2013, the black sesame beverage division was established in the South, the same year introduced the vegetable protein beverage black sesame milk. According to 2015-half results, black sesame milk as a beverage business's operating income was 94.7119 million Yuan, an increase of 10.89%, 13% per cent of 712 million of the Group's total revenue, operating profit was 31.4242 million, gross margin was 33.18%.

That gives confidence to the black sesame seeds in the South, the beverage business in addition to black sesame paste, another pillar of the business. In the South, black sesame, and declining sales of traditional carbonated soft drinks such as Coca Cola, six walnuts and other vegetable protein beverage sales have increased drastically, combined with its own advantage to launch the black drink was a viable way. Not only do "sesame paste" big South launched black sesame protein drinks "black milk"

"Through this two or three years of testing the waters, we have slowly found a pattern and features of southern black sesame beverage. "Southern black sesame group chairman Wei Qingwen said," the next 5-10 year, drinks will be a focus of our development. "

Launched the "black milk" brand, black sesame milk continues to be sold on the market, except for differences in location: black sesame milk focuses on three or four tier gift market and therefore more focus on joint sales--which is to learn from vegetable protein beverage brands six walnuts; black milk to urban white-collar workers for the target consumer group, more emphasis on consumer experience and interaction.

Black milk channels are black sesame seeds in the South granted the supermarkets and big stores in the main. "Our market research found that, in fact, and high-end consumption of vegetable protein drinks is not grab a can of drink on the street, but home to drink. So, we are still dominated by stores or supermarkets in the urban centres, after the core Terminal reaches a certain level, and then turned to the commissary, community convenience store. "Black milk drinks Division Deputy General Manager Chen Gang said.

At present, black milk has bridge over some cities in Guangdong, Fujian, expected late this year or early next year in nationwide promotion. "Now is OEM, our factories are expected to put into production in the second half of next year. "Chen Gang," said group sales target for this year is 50 million bottles. "