Beijing Benz Nineth straight year become the Chief sponsor of the network. (Source: network)
In October, before the race started, first released the good news of the China open.
On September 21, the network officially announced that games signed final Platinum Sponsor – God bless Germany barley wine company and the network reached a 3-year sponsorship agreements. At this point, the network in 2015 the total number of sponsors to 12, and the "1+3+8" commercial sponsorship squares, namely 1 sponsor, 3 and 8 Platinum Sponsor diamond sponsors. This was the first tournament since 2004, fulfilment of the sponsors for the first time in network history.
In the network marketing and brand management Center Director said He Huali interface journalists unable to disclose the specific amount of sponsorship, but this year compared with last year, an increase of approximately 5%, is the record high of sponsorship in the history of the China open.
China open was founded in 2004 and held annually in October in Beijing. Events also have international men's Association of tennis professionals (ATP), women's Professional Tennis Association (WTA) and the International Tennis Federation (ITF) three major international tennis organizations, such as the right to host the tournament, is one of the most influential international tennis tournaments in Asia.
Previously, network game modes determine the sponsors as "1+3+8", that is, 1 Chief sponsor, 3 and 8 Platinum Sponsor diamond sponsors. But before this year, net has never been quite as it sponsors the fulfilment of conditions. Among them, the games had produced the best results only "1+2+8" and "1+3+7" are sponsored a total of 11 of the squad.
In its 12th year, Wang was finally implemented on the scale of the sponsors of the "slam".
Since 2007, Beijing Benz will become the Chief sponsor of the event. In August, Beijing Benz announced the game's renewal, continuing as chief sponsor of the network sponsored the largest share. This is the Nineth straight year Beijing Benz-sponsored tennis tournament in China. Under the new contract, Beijing Benz and network cooperation will be starting this year and continuing until 2017. Milk is too difficult to make Synbiotics spent
In addition, 3 diamond sponsor respectively for China life, Rolex and CITIC Bank, as these brands and network cooperation for many years. Kunlun mountain, IBM, Corona, Paula Hong, harvest Fund, e rent card, China UnionPay expected Germany 8 companies, is a Platinum sponsor of the network in this year.
He Huali, said Chief sponsor's sponsorship of the network of minimum standards of 30 million Yuan, diamond sponsor of more than 15 million Yuan, platinum sponsor 8 million Yuan starting. In addition, the network also has 11 exclusive partners suppliers and 19, they provide video broadcasts for games, ticket sales and other events at the same time, partners and suppliers also provide a minimum of 3 million and 800,000 yuan in sponsorship. If above the minimum sponsorship criteria to count, net sponsorship revenue this year by at least 180 million Yuan.
In 2009, the overall upgrade of the China Open--women's event is upgraded to the WTA crown jewel event after the four grand slam tournaments, only 4 stops, the top players in the world were asked to force entry; while the mens tournament upgrades at the ATP500 tournament, ranked after the four grand slam tournaments and ATP1000 competition, the global total of 11 points. Despite the relatively high level of men, but as Asia's only Coed tournament of the season high level events, networks have strong appeal to sponsors.
In addition, the bonus network has improved this year. 2014 Games bonus total about US $ 8.1 million, WTA prize money of US $ 5.58 million, ATP prize money of us $ 2.52 million. For the year, net in tournament prize money will reach a record high of US $ 8.46 million.
In the event context, network competition lineup is not the lack of big-name players this year, and stars is exactly what sponsors flock to important bargaining chip. Due to the high ranking women's Crown level is mandatory to participate in WTA events, including Serena Williams, Sharapova and newly crowned US Open champion Flavia pennetta for the top players, will be appearing at this year's nets game. The men, other than Djokovic and Nadal, also laaoniqi, Tomas BERDYCH, David Ferrer and other top ten players in the world. Stars many become sponsors flock to chip. But NET is not without regret that diamonds never got the pitch in Switzerland's Roger Federer's shadow.
Although there was no Federer hold, doing "business" network also is there a way to please the fans and major sponsors. On September 23, the network announced this year in the first doubles wild card of belonging--world number Novak Djokovic's younger brother deyueli·deyuekeweiqi will play wild card, the brothers will partner in the men's doubles contest. This is the first time Djokovic brothers to doubles partner appear in the net, no doubt for the event this year to add a lot to watch. Previously, to make stunt jump game gave Djokovic on the Court "Southern style", also arranged the Druids and Li Na's offer of a "battle of the sexes".
According to data for the first two years, net operating cost of about 150 million Yuan, with bonuses this year rose to a record US $ 8.46 million (about 54 million Chinese Yuan), tournament expenses will also rise. But sponsorship revenue hit a record high this year, along with ticket sales, networks in estimates can break even or even profitable.
From October 3 to 11th, China open will be held at the National Tennis Centre. Web part data in this year, will be announced on the final match day outside.
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