Follow spot animation founder Wang the xiaomenshen can open the door to

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In 2012, Wang founded Tudou was left. After spent a year traveling around, he and the company of his partner Yu Zhou set up a light animation. Now dormant for three years, Wang returned to the public eye, the two worked together to bring an animated movie of the xiaomenshen, will be screened next year on new year's day.

Announced concept trailer and aliying after the industry's participation in investment, follow spot animation finally unveiled for the xiaomenshen. Long trailer for 2 and a half minutes, God came to Earth the story emerged. Story takes place in contemporary southern town in the world and the spirit world, Shen Yu Lei (white voice) and TU (GAO dub) spirit world recession, faced with unemployment, they met lone parents on earth mother Xiaoying and rain, then something unexpected happened.

The theme of xiaomenshen is about change and the courage to face changes, inspiration came from Director and screenwriter Wang in Thailand met with the gods. Three years ago, Wang to collect folk songs around the world, until a stone statue outside the temples of Bangkok, lured him to stay. "Isn't that what Fujian Sprint? It is not in China without it, crossing the ocean came to Thailand? "After he and Yu Zhou, and several friends described his experiences, attempted to modelled on his script.

Wang started the video-sharing site Tudou, also with John Hopkins University's master's degree in computer, but he prefers to show his artistic side to the public. In 2011, the potatoes before you merge with cool, Wang created a background of the transformation of the old city of Beijing drama script of the compound. He also revealed that, in the year after leaving the company, he started brewing wine, also thought about studying Fuzhou lacquer technique.

"I think the interesting aspect of animated films is completely is a combination of art and technology. "Wang reporters on the interface. In the press conference of the xiaomenshen, 80 million hours of rendering time, 102,000 version changes, 1940 lenses, these figures seem to have argued vehemently that produced the fine.

But Wang most proud of is that the xiaomenshen physically light rendering. So-called light rendering, which is equivalent to animated scenes and roles to play in Polish, however again through the computer-generated rendering. Because will produce a beam of light hits objects, reflection and refraction, but the advantage of style lies, "very high degree of detail. "Light up the animation process designer Liu Lu answered in the know about animation film costs, said. Meanwhile, "the asset model and material requirements are also higher. "In the past, Pixar has rendered only by chemical way, until" recently several tend to physical reality. "

However, in the first effects subsidiary of Sony Pictures image works company (Imageworks) senior technical 陞 Hu Zhong, made animated films has been doing very well, really difficult is "lack of respect for special effects system and guidance". 陞 Zhong Hu participated in the Beowulf and Spiderman and other special effects and the effects of development, technology media Pingwest he said: domestic movies because the budget does not give special effects all the time, and planning and respect is important.

Meanwhile, the spotlight animation animated short of the small tour launched last year suffered a reputation as anticipated dilemma. Double score of 6.4 points, plus users widely seen film roles than Daisy lovely in image design, inadequate aware chasing light animation. Has served as Co-Director of the toy story series, animation division, is now the xiaomenshen animation Director Colin Brady argued in the know: the speed of light is amazing, target completed the first animated feature film in two years. However, the speed does not mean sloppy, every day, people are looking for more efficient manufacturing methods and ways of working.

After two years of exploration, Wang has set the animation creative speed of light. Is the creation of scripts and story boards for the first year, second year is post-production. According to this schedule, in late July this year while fixing the xiaomenshen, second movie, little Miss tea favors and has entered the next phase of the robot, while the third animated feature film is also underway.

Fortunately, Wang personal experience is enough to make the xiaomenshen become the focus of the market. Including joint production, released shortly before the release party pictures, Ali, Ali new Penguin Pictures Entertainment treasure, Tencent, Baidu and glutinous rice are invested in the film, while the film shares like traditional film and television companies are joining the xiaomenshen issue. Aliying CEO Zhang Qiang said at the scene: of the xiaomenshen after the test screening, the film left him a deep impression, this is a good faith works.

In recent years, on the return journey to the Church of St, 100,000 jokes and other domestic animation frequently contrast of success at the box office, studios have stepped up investment in animation production. Not long ago, Enlight to declare the return of the great sage 20% stake in Beijing, bodyguards and the digital production team, as well as investment in future projects and distribution rights.

Animation market's growth in recent years, Yu Zhou, producer of the xiaomenshen is confident. On one hand, more than 10 times the return of the greater return, "I'm off to a good start" on the other, of the xiaomenshen was held a month ago in Beijing, Nanjing, Chengdu and other screenings, "the response was good, children comedy laughs in the film, the story is not too obscure to them. "Yu Zhou said. Next, the xiaomenshen also want to start a three-month, 36-City Roadshow.

But for the expectations of the xiaomenshen, both Wang Yu Zhou, are reluctant to talk about. When it comes to the experience of how to replicate the return of the Holy, Yu Zhou said: "the return of the great Sage is to create a miracle in the cartoon, but you can't expect miracles happen all the time. "

Interface: you always say that chasing light animation to tell the story of China, the China story is in your eyes?

Wang: it has to happen in China, is essentially to move our things. When you open the New York times when the 30% is entitled to race, gender, presidential elections, these are the things that Americans care about, will also show in the cartoon. But I don't care for China, is undergoing tremendous change, and what to do, with economies in transition, where our roots and traditions in which, these are my concerns. I have no interest in the return of the Holy that repeat the story of the Monkey King, I hope we can do original stories, so as to attract me. JMedia post media era 1 the media of time

Interface: what is your assessment on China's animation industry? Short Board where?

Wang Wei: China's animation industry is not short. The company was first established, who I interviewed thousands of people exposed to tens of thousands of people in the industry.

However lacks right now is it? Missing in previous years a large market, animated film needs a large amount of support at the box office, you have to play. From 2013, our animation takes three years to make, volume is not big enough, definitely losing money, the company did not, the team will fall apart, of course, can't do without the team. Pleasing is that the last two or three years finally came to support the animation quality of the market capacity. I think the return of the great Sage is very good, for domestic animation was a surprise. When we do this three years ago, are concerned about the film's scale. At that time, we may want to go to the end of 2015, 1 Department, even 2-3 animated film in a row to reach 250 million Yuan at the box office level, cost estimation, too.

Another is rigorous assembly lines and production processes, up to 200 people working together, where animated films.

Interface: how to reach 250 million Yuan number?

Wang Wei: 3 years ago, when average annual growth 40% at the box office, at the end of last year, nearly 30 billion yuan. Then United States animated films, occupy a total box office of 10%-15%. And so on, China's animation market accounted for 3 billion per year, and animation movie worth seeing about 15 of each year, including good will be able to reach 250 million Yuan at the box office. In General, in such a scale at the box office, film can't earn any money. But on the other hand cannot be lost, the company collapsed. According to the estimated level of box office, some space away from the actual box office, reflects on the rest is up to the market.

Interface: the tendency of younger Chinese animation has been previously mentioned, Quebec pull in nearly two years, and the Valley of the Dragons, and the 100,000 jokes tend to adult tastes, the industry is not all wanted to escape the label of young?

Wang: we both read a lot of animated films: 1960 's Nezha NAO Hai, until now felt quite touched me, as well as the Disney animated film in 20 years ago. I haven't thought adults with heart problems, short key is the child's attention, to shake a few burdens to him, in order to attract him. Big screen saturation high, he can sense that adults won't be the same, the essence and the core of the story is very important.

Interface: When did your personal interest in animation started?

Wang: I am older. I watched the first 3D animated film, is the toy story at the age of 21, my shock was huge. For me at the time, completely alien technology. Computer science point of view, and breakthrough achievements. The toy story, was too great. Of course when I was young, I liked the Nezha NAO Hai and the big sky. For me, the computer is the most touched me, if you can appear in the animation, is a particularly interesting things.

Interface: what is your favorite animated films?

Wang Wei: very much. From Pixar, I like the food story. Reputation, but ticket sales in General, I like little mouse in the movie to stir action and fun. Technology, is a near-perfect film.

Interface: why didn't went to direct live-action movie?

Wang: it's a live-action movie, because I was interested in science fiction, if you like the avatar movie. We prefer in front of the computer, 180, 190 people, each of two computers, with Internet company before the same strain, daily meetings, modify, iteration, these are what I like to do.

Interface: you have previously created a drama script and animation writers at work what is the difference?

Wang Wei: entirely different; a form of drama is based on the story. It needs to dialogue roles, and space is limited; animation with live-action movies are not the same. Animation movies, seasons change, the roles will change, so quantity was enormous. For a dress, is to do a new role, is a very hard thing.

Drama stage with montage art is not the same. Writing a novel, you can construct a sentence in his mind, the paragraphs, the film is shot in writing the script for lens design. Drama is a curtain, actors go, go, every time you change different give you visually. Ballet is not the same. Dance writing is not the same, write more, rule where known.

When I'm in the creation of the xiaomenshen script, really don't understand, some very complex things, absolutely no need to use animation effects to do it. So I did not do the next play, and a movie all year round, for countless suits; second scene, a piece of clothing need not change.

Interface: before you experience at Internet companies, help on the cartoons, the operating company now?

Wang: I think the interesting aspect of animated films is completely is a combination of art, science and technology, science and technology for many people, this, one thing that can be done. Internet company is very particular about collaboration, sharing, sharing of knowledge and skills. Teams have to respect everyone.